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What We Do

We help brands and agencies build a strong effectiveness culture in three ways:

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The Ignition Room is our free and exclusive marketing effectiveness community designed for brand and agency folk with a passion for marketing effectiveness and effectiveness culture. It is a place where you learn from us and from other members about how to create a stronger effectiveness culture and overcome effectiveness challenges.

There are three parts to The Ignition Room:

  1. Ignition Room Huddle: We get together monthly, either virtually or face to face, to discuss relevant marketing effectiveness topics or hear from other Ignition Room members about their effectiveness journey and the challenges they have faced and overcome.
  2. Ignition Room Bitesize: our podcast-style one-to-one conversations with established marketers talking through how they have approached building a strong effectiveness culture, the challenges they have faced, and how they overcame them.
  3. Ignition Room Library: our recommended reading list for anybody interested in learning more about marketing effectiveness.

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The Ignition Room Plus provides premium membership to The Ignition Room and brings a community and expertise-led approach to help members build a strong effectiveness culture. Each Ignition Room Plus member will:

  1. Receive an initial Effectiveness Assessment: each new member will complete a brief Effectiveness Culture questionnaire and have a 1-to-1 chat with us to help us understand where your brand or agency is in its effectiveness journey. We use this chat to place you in a cohort of up to 10 other Ignition Room Plus members for your monthly Effectiveness MOT.
  2. Join our Effectiveness Roadmap Workshop (free of charge): in the workshop, we will guide you through our four-pillar effectiveness framework asking you the questions to help you identify your priority effectiveness painpoints and the actions needed to overcome them. This will create your Effectiveness Roadmap, or help evolve your existing Roadmap.
  3. Get a monthly Effectiveness MOT: within your regular cohort of other Ignition Room Plus members, we will meet once a month to talk through how the delivery of your Effectiveness Roadmap is progressing, and then work through your priority effectiveness challenge for the month ahead.
  4. Get access to The Ignition Room Academy: coming later in 2023, the Academy will provide easily digestible courses and 'how to' guides on how to build a strong effectiveness culture.

There are three core ways which we work with you directly to help build your effectiveness approach and deliver it:

  1. Effectiveness Roadmap: we can build you an Effectiveness Roadmap or help evolve your existing approach to effectiveness. We do this by getting to know your organisation and understanding your challenges, your ambitions and goals, and the expectations of what a dedicated marketing effectiveness approach should deliver. This gives us the ammunition to identify the priority workstreams and tasks within your Effectiveness Roadmap.
  2. Effectiveness Delivery: We can work with you directly to deliver the priority workstreams within your Effectiveness Roadmap, or we may introduce you to our amazing partners to help meet specific needs.
  3. Effectiveness Consulting: We can work as embedded members of your teams for a specific or ongoing period of time to help lead and/or deliver your effectiveness program.

We also provide support in a number of other key areas: measurement frameworks, measuring marketing performance, marketing analytics, marketing scorecards, writing effectiveness awards entries (IPA Awards, Effies, etc).

Our Experience:

What some kind people have said about working with us:

Springer Nature

Director, Marketing Effectiveness & Strategic Projects

Marketing effectiveness has long been established as a discipline at at Springer Nature, however, having been through recent organisational changes, introducing new platforms and ways of working it was important for me to build a roadmap to delivering the next phase of effectiveness at Springer Nature.

We worked with Nick from Go Ignite to run 3 workshops over the course of a week to:

  1. Run an effectiveness survey to understand the as-is status of effectiveness as it is felt across our marketing team
  2. Take us through the findings of their effectiveness survey so we could identify the key strengths and weaknesses across each of the effectiveness quadrants
  3. Create a detailed plan of how to overcome each of the challenges, and build on the strengths we have

The process of going through the workshops was enlightening and identified some key challenges which will help us make clearer progress on our strategic goals

For anyone that wants to take a step back and understand whether you are best set up to deliver on your marketing effectiveness vision, strategy and objectives then I would have no hesitation in recommending Nick and Go Ignite.


Director of Marketing

Marketing is one of our key levers, certainly our most visible one, for changing the trajectory of the business.  That meant it was incredibly important to get the support and buy in from other areas of the business.  We wanted them to be part of the journey to ensure that whatever we uncovered helped not just us as a Marketing team, but the business as a whole.

We needed a partner that could not only understand how the business makes investment decisions, but also challenge us in finding better ways to make our planning processes work and the inputs and collaboration that might be needed for that.  With Nick’s expertise, and the support from Scanmar, we were able to do just that.     


Brand Director

Go Ignite were quickly able to understand and navigate Cazoo’s cultural complexities to design a best in-class marketing effectiveness framework for us.

Their framework identified the right priority workstreams and associated benefits of each, helping us understand what should be delivered when delivering commercial benefit and value at each step. The independence of Go Ignite shone through and every recommendation had Cazoo’s interest at heart.


Data, Customer Insight & Experience Director

Nick was instrumental in establishing the Marketing Effectiveness function from scratch at O2, creating a powerful & insight driven function that held up the  mirror to the Marketing SLT and wider. The role of marketing effectiveness was to move us to a learning organisation by telling the story of performance. This included assessing our marketing plan, props, products etc. to ensure we delivered against our performance targets & KPIs. Holding a mirror up to the organisation to ask ‘did we do the right things at  the right time, was the insight right, did we set our targets appropriately’? Taking opinions out of decision making was critical to having more ‘grown up’ conversations about what next. Conversations used to be heavily opinion based so to bring the evidence to the table was step change for us and a real plus for the effectiveness culture.

Samsung Europe


Nick is extremely competent in data driven marketing analytics. His passion, tenacious spirit & digital savviness meant that a traditionally siloed business recognised the need for marketing effectiveness.

The Club Company

Commercial Director

Go Ignite were great to work with - it always felt like they were trying to find the best solutions for us with no hidden agenda.