We help brands and agencies build a strong effectiveness culture in three ways:
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The Ignition Room is our free and exclusive marketing effectiveness community designed for brand and agency folk with a passion for marketing effectiveness and effectiveness culture. It is a place where you learn from us and from other members about how to create a stronger effectiveness culture and overcome effectiveness challenges.
There are three parts to The Ignition Room:
- Ignition Room Huddle: We get together monthly, either virtually or face to face, to discuss relevant marketing effectiveness topics or hear from other Ignition Room members about their effectiveness journey and the challenges they have faced and overcome.
- Ignition Room Bitesize: our podcast-style one-to-one conversations with established marketers talking through how they have approached building a strong effectiveness culture, the challenges they have faced, and how they overcame them.
- Ignition Room Library: our recommended reading list for anybody interested in learning more about marketing effectiveness.
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The Ignition Room Plus provides premium membership to The Ignition Room and brings a community and expertise-led approach to help members build a strong effectiveness culture. Each Ignition Room Plus member will:
- Receive an initial Effectiveness Assessment: each new member will complete a brief Effectiveness Culture questionnaire and have a 1-to-1 chat with us to help us understand where your brand or agency is in its effectiveness journey. We use this chat to place you in a cohort of up to 10 other Ignition Room Plus members for your monthly Effectiveness MOT.
- Join our Effectiveness Roadmap Workshop (free of charge): in the workshop, we will guide you through our four-pillar effectiveness framework asking you the questions to help you identify your priority effectiveness painpoints and the actions needed to overcome them. This will create your Effectiveness Roadmap, or help evolve your existing Roadmap.
- Get a monthly Effectiveness MOT: within your regular cohort of other Ignition Room Plus members, we will meet once a month to talk through how the delivery of your Effectiveness Roadmap is progressing, and then work through your priority effectiveness challenge for the month ahead.
- Get access to The Ignition Room Academy: coming later in 2023, the Academy will provide easily digestible courses and 'how to' guides on how to build a strong effectiveness culture.
There are three core ways which we work with you directly to help build your effectiveness approach and deliver it:
- Effectiveness Roadmap: we can build you an Effectiveness Roadmap or help evolve your existing approach to effectiveness. We do this by getting to know your organisation and understanding your challenges, your ambitions and goals, and the expectations of what a dedicated marketing effectiveness approach should deliver. This gives us the ammunition to identify the priority workstreams and tasks within your Effectiveness Roadmap.
- Effectiveness Delivery: We can work with you directly to deliver the priority workstreams within your Effectiveness Roadmap, or we may introduce you to our amazing partners to help meet specific needs.
- Effectiveness Consulting: We can work as embedded members of your teams for a specific or ongoing period of time to help lead and/or deliver your effectiveness program.
We also provide support in a number of other key areas: measurement frameworks, measuring marketing performance, marketing analytics, marketing scorecards, writing effectiveness awards entries (IPA Awards, Effies, etc).