Who We Are
From our Founder, Nick:
I set up Go Ignite Consulting in December 2019 with a mission to help brands and agencies extract more value from their approach to marketing effectiveness.
I saw far too often, from time building and leading effectiveness functions in Samsung and O2, that insight, analytics, and effectiveness consultancies would focus on delivering a specific project and not spend time understanding the culture of an organisation; how decisions are made, by who and when, and how their solution could better inform decision making.
These projects failed, and quickly.
It was important to set up Go Ignite differently, so we focus on culture first and use our experience and thought leadership to transform brands and agencies to a position of Marketing Excellence. If you are looking for a quick analytics project, that's not us you need.
Since 2019, the industry has evolved, as have we. The biggest challenge for brands and agencies lies in embedding new tools, approaches, frameworks and ways of working into the day to day operations of teams.
To achieve this, a marketing transformation partner is needed who is independent, experienced, and will always put their client's needs first and help them on their journey to Marketing Excellence.
This is exactly who we are.
Our Team:
Nick Milne
Laura Mansell
Our Values:
-
Brave
Being courageous, standing out, always backing ourselves, and delivering the value we can bring.
-
Customer Led
Always acting with integrity and recommending and doing what is best for our customers.
-
Helpful
Helping you build as you go, rather than telling you how afterwards how it has performed.
-
Inspiring
Igniting change with inspiring solutions and an engaging approach.
-
Learn & Celebrate
Learning from success and failures and celebrating the small wins; no matter how big or small.
-
Strength in Simplicity
Deconstructing complexity to its simplest form, in how we communicate, behave and how we work.