Go Ignite Consulting was set up by Nick Milne in December 2019 with a mission to help brands and agencies deliver increased business value by creating a stronger marketing effectiveness culture.
The focus on effectiveness culture is vital as it creates an organisation-wide understanding of alignment around business and marketing objectives, the plans to deliver against them, and measurement of what those plans delivered. This approach is unique for an effectiveness consultancy as, the majority of the time, effectiveness projects tend to start and finish with an analytics program of work. There is little time spent engaging with key stakeholders beforehand to understand their pain points, help get organisational buy-in to the project, and time spent afterwards embedding results into the decision-making process.
This is why we consider ourselves unique and label ourselves as 'effectiveness change-makers'.
Always acting with integrity and recommending and doing what is best for our customers.
Being courageous, standing out, always backing ourselves, and delivering the value we believe we can bring.
Igniting change with inspiring solutions and an engaging approach.
Strength in simplicity:
Deconstructing complexity to its simplistic form, in how we communicate, behave and how we work.
Learn and celebrate
Learning from success and failures and celebrating the wins; no matter how big or small.