Go Ignite Logo White

Who We Are

From our Founder, Nick:

I set up Go Ignite Consulting  in December 2019 with a mission to help brands and agencies extract more value from their approach to marketing effectiveness.

I saw far too often, from time building and leading effectiveness functions in Samsung and O2, that insight, analytics, and effectiveness consultancies would focus on delivering a specific project and not spend time understanding the culture of an organisation; how decisions are made, by who and when, and how their solution could better inform decision making.

These projects failed, and quickly.

It was important to set up Go Ignite differently, so we focus on culture first and use our experience and thought leadership to transform brands and agencies to a position of Marketing Excellence. If you are looking for a quick analytics project, that's not us you need.

Since 2019, the industry has evolved, as have we. The biggest challenge for brands and agencies lies in embedding new tools, approaches, frameworks and ways of working into the day to day operations of teams.

To achieve this, a marketing transformation partner is needed who is independent, experienced, and will always put their client's needs first and help them on their journey to Marketing Excellence.

This is exactly who we are.

Our Team:


Nick Milne

Founder & Chief Effectiiveness Officer
Nick is Founder & Effectiveness Officer at Go Ignite Consulting. When Nick's not working he likes to get out on his bike and cycle round the Wiltshire countryside and muck in with Under 7s cricket coaching at Wilcot Cricket Club, of which Go Ignite are proud sponsors.

Laura Mansell

Marketing Effectiveness Director
Laura runs the project delivery side of Go Ignite bringing the wealth of client and consulting experience to clients.

Our Values:

  • Brave


    Being courageous, standing out, always backing ourselves, and delivering the value we can bring.

  • Customer Led Value

    Customer Led

    Always acting with integrity and recommending and doing what is best for our customers.

  • Helpful


    Helping you build as you go, rather than telling you how afterwards how it has performed.

  • Inspiring


    Igniting change with inspiring solutions and an engaging approach.

  • Learn & Celebrate

    Learn & Celebrate

    Learning from success and failures and celebrating the small wins; no matter how big or small.

  • Strength in Simplicity

    Strength in Simplicity

    Deconstructing complexity to its simplest form, in how we communicate, behave and how we work.

Our Partners:


MARMIND®are our newest partner and we are really excited that their MRM platform provides the solution to alot of the marketing planning and process challenges that the industry is now facing with marketing effectiveness.


The IPA are new partners for 2023 and sponsors of The Ignition Room. This means that our monthly Huddles are part of their Effworks program and we can host them face-to-face in Belgrave Square. This enables us to bring effectiveness learnings to an increasing number of brand and agency marketers by making effectiveness more of an everyday conversation.


ScanmarQED have been a partner of ours since 2021 and we have worked together across a number of clients to deliver econometric/marketing mix modelling learnings to help understand the impact of past and future marketing investments.