Who we are
Go Ignite is independent, experienced, and fully invested in your success. We don’t just deliver insights — we help shape the way your organisation makes decisions, ensuring effectiveness is at the heart of everything you do.
Nick Milne
Founder & Chief Effectiveness Officer
I founded Go Ignite Consulting in 2019 to help brands and agencies unlock the full potential of marketing effectiveness. Too often, I saw consultancies deliver projects without understanding the organisation’s culture, decision-making, or people—leading to failure.
We do things differently. By embedding effectiveness into a brand’s DNA, we drive real transformation. If you need a quick analytics project, we’re not the right fit. But if you want a partner who truly understands your business and creates lasting impact, let’s talk.
Why is marketing effectiveness important?
Marketing must prove its value by increasing visibility, aligning with other departments, and openly sharing results—good or bad. A strong effectiveness culture ensures marketing drives real business impact.
What do you enjoy most about Go Ignite?
I love understanding how organisations make decisions and helping make that process smarter and more confident. No other consultancy focuses on the people behind decision-making like we do—that’s what makes us different.
Our Values
Brave
Being courageous, standing out, always backing ourselves, and delivering the value we can bring.
Inspiring
Igniting change with inspiring solutions and an engaging approach.
Customer Led
Always acting with integrity and recommending and doing what is best for our customers.
Learn & Celebrate
Learning from success and failures and celebrating the small wins; no matter how big or small.
Helpful
Helping you build as you go, rather than telling you how afterwards how it has performed.
Strength in Simplicity
Deconstructing complexity to its simplest form, in how we communicate, behave and how we work.
Laura Mansell
Marketing Effectiveness Officer
Laura is our expert in driving project delivery at Go Ignite, bringing extensive client and consultancy experience that help brands and agencies turn strategy into action.
Why do you think marketing effectiveness is important?
In an increasingly data-driven and resource-scarce world, relying on gutfeel or intuition is no longer enough. Marketing needs to be smarter, more robust, and built on a culture of effectiveness. It’s vital for marketing teams to plan, measure, and continuously improve their activities to achieve objectives and maintain a competitive edge.
What do you like about working at Go Ignite?
It’s a real privilege getting to know our clients’ businesses and helping them improve their Marketing. We are often trusted to become partners to our clients and it’s great becoming an extension of their teams, working in a way that effects real change.
I enjoy the challenge of working on a wide variety of different projects and thinking about things from different perspectives. Injecting our work with creativity and fun is something that sets us apart.
Our Partners
Marmind
MARMIND® are our newest partner and we are really excited that their MRM platform provides the solution to a lot of the marketing planning and process challenges that the industry is now facing with marketing effectiveness.
The IPA
The IPA are new partners for 2023 and sponsors of The Ignition Room. This means that our monthly Huddles are part of their Effworks program and we can host them face-to-face in Belgrave Square. This enables us to bring effectiveness learnings to an increasing number of brand and agency marketers by making effectiveness more of an everyday conversation.
Scanmar QED
ScanmarQED have been a partner of ours since 2021 and we have worked together across a number of clients to deliver econometric/marketing mix modelling learnings to help understand the impact of past and future marketing investments.