Why do you think marketing effectiveness is important?

Marketing effectiveness is important because it’s a toolkit of practical theory that can be applied to our ongoing marketing activity, it is used to communicate a clear business vision, where clear and concise marketing can be applied that is specific and tailored to that organisation. Without marketing effectiveness’s tools of measurement and deep people analysis, companies can begin to stagnate or simply fail due to a lack of organisational alignment and clear daily practices that make up the very core of the organisation.  

What do you like about working at Go Ignite? 

I like working at Go Ignite because it’s a company that pushes me to want to be better, to dive deep into progressive learning and to further my creative passion for marketing. I thrive when I am around driven, positive and kind people, which means I am very lucky because these characteristics happen to be my colleague's best assets. I saw a bright future for Go Ignite from the very start and I'm excited and proud to be tasked with helping it along the joyful and bumpy journey to project us into an even brighter future.  

What is your favourite TV ad and why?

My favourite advert I struggled with this one... but I think it has to be the John Lewis ad from Christmas 2015 ”The man on the moon”, it stands out to me because it was a beautifully crafted emotionally triggering advert that was aimed to raise awareness for AgeUk and that a small kind gesture can go a long way. Maybe we can’t change the entire world, but if we can make one person's experience a tiny bit better then that is enough.