Engagement 02

Multi-quarter programmes that build effectiveness culture across your marketing organisation.

Where the Scan is a diagnostic, the Programme is the work that follows it. Designed to deliver against the roadmap that emerges from a Scan, structured around the EFFECT Framework, delivered alongside your marketing leadership team.

Discuss a programme
What it is

Section 02

A six to twenty-four month engagement to shift effectiveness culture across the function.

An Effectiveness Culture Programme is structured around the priorities identified during a Scan, with workstreams that map directly to the dimensions of the EFFECT Framework. The Programme is delivered in close partnership with your marketing leadership, with Go Ignite providing the architectural design, the senior practitioner expertise, and the discipline of structured progress against the roadmap.

Programmes vary in length and scope. The shortest run for six months and address two or three of the highest-priority dimensions. The longest run for two years and work across the full framework, including formal re-measurement of effectiveness culture maturity at key milestones.

How it is delivered

Section 03

Embedded with your leadership. Structured by quarter. Reviewed against the framework.

Programmes are typically delivered with two to three days of Go Ignite involvement per week, balanced between on-site work with your leadership team, structured workstream delivery, and the deeper analytical work that underpins the Programme's commercial credibility.

Each quarter has defined deliverables, mapped to the EFFECT dimensions being addressed. Progress is reviewed at the close of each quarter. Strategic direction is reset based on what the work has revealed.

Programmes are designed to leave behind durable change. The intent is not for Go Ignite to be required indefinitely; it is for the marketing organisation to internalise the disciplines, the language, and the rhythms of effectiveness culture work so that the work continues after the engagement ends.

What is produced

Section 04

Tangible artefacts and intangible shifts. Both matter.

The tangible outputs of a Programme typically include: rewritten briefing standards, redesigned planning and review rhythms, restructured measurement infrastructure aligned to the function's strategic priorities, capability development programmes for the marketing organisation, and structured leadership coaching for the senior team.

The intangible outputs are the durable shifts in culture that the tangible work supports. A function that holds itself accountable to evidence. A leadership team that models the behaviours the function needs. A measurement system that supports commercial debate rather than performing it. A marketing organisation that takes effectiveness as collective responsibility rather than specialist concern.

Variants

Section 05

Two ways to commission programme work.

Standard Programme

Effectiveness Culture Programme

The principal Go Ignite programme engagement. Multi-quarter, structured around the EFFECT Framework, delivered directly to the commissioning marketing organisation. Pricing is bespoke and based on scope, duration, and intensity.

Most commonly commissioned following an Effectiveness Culture Scan, with the roadmap from the Scan defining the shape of the Programme.

Bespoke pricing
Partnership Variant

Ecosystem Readiness Assessment

Delivered in partnership with Entirely Group, this variant focuses specifically on the readiness of the marketing organisation, its agency partners, and its supplier ecosystem to operate as a coordinated effectiveness system.

A defined six to eight week engagement applying the EFFECT lens to the broader marketing ecosystem rather than to a single organisation. Designed for clients whose effectiveness work is constrained by the wider supplier landscape.

£15,000 — fixed fee
Who it is for

Section 06

For senior marketing leaders ready to invest in durable change.

Programme engagements are commissioned by marketing leaders who have either run a Scan and want to act on the findings, or who are sufficiently confident in their understanding of where their function is to commit to programme work without the diagnostic step first.

The defining characteristic is appetite. Programme work delivers value when the leadership team is genuinely ready to do the work the Programme requires of them. The most common failure mode is commissioning a Programme as a way of delegating the cultural work to an external practitioner. That is not how the work delivers.

Proof

Section 07

Programme work has produced repeat commissions and measurable shifts in effectiveness culture maturity.

The clearest evidence of the value of Programme work is repeat commissioning. A FTSE 100 financial services client commissioned a follow-up engagement twelve months after the original Programme, specifically to measure the maturity shift the work had produced. Other named clients including The AA and General Mills (Häagen-Dazs) have commissioned multi-quarter Programme work structured around the same framework.

Read the case studies
The Next Step

Programme work begins with a conversation about where your function is, where it needs to be, and what the right scope of engagement looks like.

A discovery call is where that conversation starts. Thirty minutes. No obligation.

Discuss a programme