Every engagement starts from the same place: understanding where your effectiveness culture is failing and what it is costing you. The Diagnostic finds the problem. A solution fixes it. The framework is the same throughout.
A six-week diagnostic of your effectiveness culture, built on the EFFECT Framework. Structured survey, stakeholder interviews, and document review. You get a prioritised roadmap for the next twelve to twenty-four months and a clear picture of where the gaps are. How every engagement begins. The full fee is credited against any solution commissioned within three months.
Three solutions, each designed around a different effectiveness problem. Signals fixes measurement: from data you have to decisions you trust. Flow fixes the operating system: a plan that is defended and a process that is followed. Embed fixes the culture: from foundations built to habits kept. Twenty-two to twenty-six weeks, delivered in three phases. The Diagnostic is phase one, included and credited.
Senior effectiveness leadership embedded into your organisation or agency for a defined period. Where you need the expertise but not a permanent hire. I work alongside your team on specific engagements or programmes of work, bringing the discipline without the overhead.
About embedded leadershipNot sure where you stand?
A free, three-minute self-assessment that scores your organisation across the six EFFECT dimensions. It tells you where your effectiveness culture is strong and where it is not. It does not tell you how to fix it. That is what the Diagnostic is for. No cost. No obligation. A clear starting point.
Take the free assessmentThe benchmark.
The first independent benchmark of effectiveness culture across UK and European marketing organisations. Built on aggregated, anonymised EFFECT Framework data. Published by Go Ignite. This is the asset that turns diagnostic work into industry-level authority.
Register for early accessMost people are not.
Thirty minutes. No obligation. No sales pitch. I will ask you about your marketing function, how decisions get made, and where you think the gaps are. By the end of the call you will know which of these services fits and whether Go Ignite is the right partner. If it is not, I will tell you.
Book a discovery call