Services

Every engagement starts with what your culture is costing you.

The Diagnostic puts a finance reviewed number on it and sets out what to fix first. A solution engagement fixes it over sixteen to twenty weeks. The Annual Reset proves the change held, year after year. The EFFECT Framework runs through all three.

Where every engagement starts

The Effectiveness Culture Diagnostic

A six week diagnostic of your effectiveness culture that ends with a finance reviewed figure for what it is costing you, and a prioritised roadmap for the next twelve to twenty four months. Built on the EFFECT Framework, combining a structured survey, stakeholder interviews and an audit of ten recent marketing decisions. How every engagement begins. The full fee is credited against any solution commissioned within three months.

Six week engagement £17,500
Read about the Diagnostic
What follows

A solution engagement, then the Annual Reset

Three solutions, each designed around a different effectiveness problem. Signals fixes measurement: from data you have to decisions you trust. Flow fixes the operating system: a plan that is defended and a process that is followed. Embed fixes the culture: from foundations built to habits kept. The Diagnostic is phase one; the solution follows over sixteen to twenty weeks, scoped from what the Diagnostic finds and embedded so it sticks after I leave. After that, the Annual Reset remeasures your baseline and reruns the Decision Audit each year, so the change is proven rather than assumed.

Total engagement From £40,000
Two ways to start
Through agencies

Agencies and consultancies

The Effectiveness Culture Diagnostic and the Cost of Culture, delivered through agencies and consultancies to the major brands they serve. For pitches, client programmes and effectiveness challenges where an independent practitioner strengthens what you already bring, and where your client needs a finance reviewed number, not another slide.

How I work with agencies
How to commission

One programme. Two ways to start.

Two ways to start the same programme.

Option one: the Diagnostic first. Commission the Diagnostic on its own at £17,500. At the week six readout you see the findings, the roadmap and the recommended phase two. If you commission a solution within three months, the full fee is credited against it. Right when the relationship is new or the budget owner is not yet in the room.

Option two: the programme. Commission the Diagnostic and the solution together as one decision, from £40,000 in total with the Diagnostic included. Phase two is scoped and confirmed at the week six readout from what the Diagnostic finds, with a break clause after the Diagnostic if you choose not to continue. Right when there is a clear mandate, a planning deadline or a board case to make. One procurement decision instead of two.

"From" because the Diagnostic tailors what phase two needs to be. The standard programme is £40,000; scope that extends beyond marketing into Finance, Product or Commercial is priced at the readout.

Talk through which way suits you
Free Assessment

Not sure where you stand?

The Effectiveness Readiness Assessment

A free, three-minute self-assessment that scores your organisation across the six EFFECT dimensions. It tells you where your effectiveness culture is strong and where it is not. It does not tell you how to fix it. That is what the Diagnostic is for. No cost. No obligation. A clear starting point.

Take the free assessment
Not sure where to start?

Most people are not.

A discovery call is the conversation that helps you decide.

Thirty minutes. No obligation. No sales pitch. I will ask you about your marketing function, how decisions get made, and where you think the gaps are. By the end of the call you will know which of these services fits and whether Go Ignite is the right partner. If it is not, I will tell you.

Book a discovery call