Posts Tagged ‘IPA’
Effworks 2023 Movers, Shakers, Effecters
Last week marked the annual gathering of Effectiveness practitioners at Effworks 2023, hosted by the IPA (Institute of Practitioners in Advertising). The event’s theme for this year was “Movers, Shakers,…
Read MoreThe Ignition Room Huddle “The Big Debate: Retention vs Acquisition” The Result
On Wednesday the 13th of September we held the fiercest of debates at our Ignition Room Huddle between Tim Grimsditch in the blue corner fighting for acquisition and Virginie Faucon…
Read MoreLast Months Ignition Room Huddle – What makes a good client/agency partnership?
In the last Ignition Room Huddle, we heard from Barclays and OMD UK about the power of partnerships and that when they are set out properly from the beginning they:…
Read MoreSecond Annual IPA Effectiveness Roadmap Report
At Go Ignite, we are super proud of the work that we do with the IPA to help brands and agencies better understand how they can improve the value they…
Read More2021 IPA Effworks Global Marketing Effectiveness Culture Report
In early 2021, the IPA commissioned Go Ignite to run it’s annual marketing effectiveness culture study. The study uses Go Ignites practical and diagnostic marketing effectiveness framework which introduces the…
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