Effectiveness Culture 2.0

person holding sparkler silhouette

We are entering the phase of Effectiveness Culture 2.0. But before we dive into what Effectiveness Culture 2.0 is, there is an important distinction to make between ‘marketing effectiveness’ and…

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Slowing down, to speed up

As you would expect, there are a number of different excellent 2021 predictions pieces and focus suggestions ‘flying’ around at the moment as we wrestle with the start of 2021.…

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The Club Company

Business intelligence strategy & roadmap The challenge The Club Company identified the need for a Business Intelligence business function that has responsibility to translate data into information and insight to…

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Samsung smartBI

Creating consistent business & marketing performance reporting The challenge There was an inconsistent view of marketing performance across 17 European markets for campaigns in support of key product launches (mobile,…

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O2 marketing effectiveness

Increasing marketing return on investment +30% and long-term value The challenge The business recognised the value and need to have an independent function helping the marketing organisation to make better…

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