Posts Tagged ‘marketing measurement’
Effworks 2023 Movers, Shakers, Effecters
Last week marked the annual gathering of Effectiveness practitioners at Effworks 2023, hosted by the IPA (Institute of Practitioners in Advertising). The event’s theme for this year was “Movers, Shakers,…
Read MoreUnlocking the True Potential of Marketing Effectiveness Beyond MMM
In today’s digital age, Marketing Effectiveness is a buzzword that frequently crops up in discussions around ROI and business profitability. While it’s true that measuring ROI is a pivotal aspect…
Read MoreThe Ignition Room Huddle “The Big Debate: Retention vs Acquisition” The Result
On Wednesday the 13th of September we held the fiercest of debates at our Ignition Room Huddle between Tim Grimsditch in the blue corner fighting for acquisition and Virginie Faucon…
Read MoreLast Months Ignition Room Huddle – What makes a good client/agency partnership?
In the last Ignition Room Huddle, we heard from Barclays and OMD UK about the power of partnerships and that when they are set out properly from the beginning they:…
Read MoreWe have a Big Announcement to share….
The Ignition Room, is now in partnership with the Institute of Practitioners in Advertising (IPA). Through this partnership, we will be hosting a series of monthly face-to-face or virtual Effectiveness…
Read MoreGo Ignite Consulting’s 3rd Birthday!!
Indulge me for a moment. On the 6th December 2019, Go Ignite morphed from an idea born after a post Sunday lunch nap (a story for another time) into a…
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