Posts by Nick Milne
From Marketing Effectiveness to Marketing Excellence, enabled by a strong Effectiveness Culture.
When you think of Marketing Effectiveness, what is the first thing that springs to mind? None of these are wrong but I would argue that they are only part right;…
Read MoreEffectiveness Culture 2.0
We are entering the phase of Effectiveness Culture 2.0. But before we dive into what Effectiveness Culture 2.0 is, there is an important distinction to make between ‘marketing effectiveness’ and…
Read MoreWFA, Ebiquity and IPA Report: Creating a Global Culture of Effectiveness
We are proud to have had Nick as lead author on this report and it is testament to the Go Ignite and IPA Effectiveness Framework that it continues to lead…
Read MoreThe Opportunity Created by bringing Sustainability into the Effectiveness Agenda
The WFA and Kantar have launched their latest report on the state of sustainability: Sustainable Marketing 2030. It is well worth a read. There were a few things in the…
Read MoreCreating An Effectiveness Ecosystem Fit For The Future
Creating an effectiveness ecosystem fit for the future Creating the right effectiveness ecosystem for your brand or agency which is future proofed is based on three principles: How these principles…
Read More2021 IPA Effworks Global Marketing Effectiveness Culture Report
In early 2021, the IPA commissioned Go Ignite to run it’s annual marketing effectiveness culture study. The study uses Go Ignites practical and diagnostic marketing effectiveness framework which introduces the…
Read MoreSlowing down, to speed up
As you would expect, there are a number of different excellent 2021 predictions pieces and focus suggestions ‘flying’ around at the moment as we wrestle with the start of 2021.…
Read MoreLooking back to look forward; key themes to focus on in 2021
Every year we experience things that we predicted, and have to manage the unpredictable. 2020 has thrown the unpredictable at us in spades! Every year, we learn, and we try…
Read MoreThe Club Company
Business intelligence strategy & roadmap The challenge The Club Company identified the need for a Business Intelligence business function that has responsibility to translate data into information and insight to…
Read MoreSamsung smartBI
Creating consistent business & marketing performance reporting The challenge There was an inconsistent view of marketing performance across 17 European markets for campaigns in support of key product launches (mobile,…
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