Posts Tagged ‘marketing effectiveness’
Effworks 2023 Movers, Shakers, Effecters
Last week marked the annual gathering of Effectiveness practitioners at Effworks 2023, hosted by the IPA (Institute of Practitioners in Advertising). The event’s theme for this year was “Movers, Shakers,…
Read MoreEffectiveness Culture 2.0
We are entering the phase of Effectiveness Culture 2.0. But before we dive into what Effectiveness Culture 2.0 is, there is an important distinction to make between ‘marketing effectiveness’ and…
Read MoreThe Ignition Room Huddle “The Big Debate: Retention vs Acquisition” The Result
On Wednesday the 13th of September we held the fiercest of debates at our Ignition Room Huddle between Tim Grimsditch in the blue corner fighting for acquisition and Virginie Faucon…
Read MoreWFA, Ebiquity and IPA Report: Creating a Global Culture of Effectiveness
We are proud to have had Nick as lead author on this report and it is testament to the Go Ignite and IPA Effectiveness Framework that it continues to lead…
Read MoreLast Months Ignition Room Huddle – What makes a good client/agency partnership?
In the last Ignition Room Huddle, we heard from Barclays and OMD UK about the power of partnerships and that when they are set out properly from the beginning they:…
Read MoreWe have a Big Announcement to share….
The Ignition Room, is now in partnership with the Institute of Practitioners in Advertising (IPA). Through this partnership, we will be hosting a series of monthly face-to-face or virtual Effectiveness…
Read MoreGo Ignite Consulting’s 3rd Birthday!!
Indulge me for a moment. On the 6th December 2019, Go Ignite morphed from an idea born after a post Sunday lunch nap (a story for another time) into a…
Read MoreSecond Annual IPA Effectiveness Roadmap Report
At Go Ignite, we are super proud of the work that we do with the IPA to help brands and agencies better understand how they can improve the value they…
Read More2021 IPA Effworks Global Marketing Effectiveness Culture Report
In early 2021, the IPA commissioned Go Ignite to run it’s annual marketing effectiveness culture study. The study uses Go Ignites practical and diagnostic marketing effectiveness framework which introduces the…
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