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2021 IPA Effworks Global Marketing Effectiveness Culture Report - Go Ignite Consulting

2021 IPA Effworks Global Marketing Effectiveness Culture Report

8 November 2021/Comments Off

In early 2021, the IPA commissioned Go Ignite to run it’s annual marketing effectiveness culture study.

The study uses Go Ignites practical and diagnostic marketing effectiveness framework which introduces the four pillars to effectiveness culture; Focus, People, Process, & Data / Tools / Measurement.

Below is the presentation which details the report key findings.

Nick Milne

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From Marketing Effectiveness to Marketing Excellence, enabled by a strong Effectiveness Culture.

Screenshot 2023-10-18 at 10.44.07

Effworks 2023 Movers, Shakers, Effecters

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Effectiveness Culture 2.0

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Unlocking the True Potential of Marketing Effectiveness Beyond MMM

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